When Mathieu, a young videographer, finally landed the kind of client project that could transform his business, he ran into a problem he hadn’t expected: he didn’t have the equipment he needed to deliver the job. His bank wanted him to come in for an appointment, fill out paperwork, and wait days for an answer — time he simply didn’t have.

Kelechi had always considered himself pretty good with money. He wasn’t reckless, he just fell into the same trap many people do: a little credit card use here, a tech purchase there, a few personal expenses that made sense at the time. But over the years, the interest piled up, the balances spread across different accounts, and suddenly he was juggling payments with rates ranging from 20% to nearly 30%.

Some days, life hits you with something you could have never prepared for. For Sandeep, a Milton homeowner, that moment came when his furnace stopped working in the middle of winter. The house went cold fast and every hour felt longer than the last. He needed a solution immediately.

When Nina found herself in a sudden financial bind after an unexpected family expense, she turned to the people she trusted most: her friends. A few of them had used Fig before and encouraged her to check it out. Still, she wasn’t fully convinced until she landed on the website and saw how simple everything looked. The loan terms were clear, the design was clean, and nothing felt hidden or intimidating.

Rohan thought he had built a solid life for himself and his family in Canada. He had worked hard for years and finally managed to buy a home his family could call their own. His kids could play in the backyard and walk to school. Finances were tight, but he trusted his ability to provide.

When Feng opened an email saying she was pre-qualified for a Fig loan, she decided to explore it out of curiosity. The experience started strong, with a clean website, simple steps, and a process that felt surprisingly easy to follow. She liked how clear the instructions were and how modern the process felt.